1

For example, let's say there is a lot of people demanding furniture but very few sellers, how is the term to say "there's space" / good oportunities due to high demand + little demand satisfaction.

  • Isn't this "demand capacity" for the market? – user21942 Aug 4 '15 at 1:33
2

You would say that it's a "seller's market", meaning that the most of the advantage is with the seller, who would be more free to set a higher price.

The opposite is, logically, a "buyer's market", when there are lots of sellers and few buyers.

5

As Chad rightly points out, "seller's market" is often used to describe the general context of demand exceeding supply for an established "commodity" (i.e. - anything we're used to thinking of in terms of it being bought and sold, such as houses, second-hand cars, etc.).

But when talking about something that isn't commonly thought of as a "tradeable commodity" (such as a left-handed sewing machine), you might say there's a gap in the market (to be exploited/served).

  • Good point! Hadn't thought of that angle. – Chad Aug 3 '15 at 18:18
4

You could describe this scenario as low market saturation. Market saturation describes the ratio of supply (especially number of supply sources) to demand: in highly saturated markets, most or all demand is met, leaving little room for growth. In an unsaturated market, there's a surplus of demand and relatively few competing supply sources.

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