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I ran into this:

Tourism is more than just about reaching a destination – tourism has a global reach. Every time we travel, we become part of a global movement that has the power to drive positive change for our planet and all people. <Source>

What does that mean? does it mean it has a global purpose?

closed as off-topic by FumbleFingers, Damkerng T., Nathan Tuggy, JMB, StoneyB Aug 15 '15 at 17:17

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    I'm closevoting as General Reference. Reach, noun: sense 23: the extent or distance of reaching, sense 24: range of effective action, power, or capacity. – FumbleFingers Aug 15 '15 at 16:15
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Here it is like "global influence". Check this definition of reach:

18) the distance or extent covered in stretching, obtaining, influencing, etc.

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