“Everyone was selling [their games] to distributors at a 55 percent discount. I said, “We’re going to go to some of these distributors, and we’re going to offer them 52 percent.” Valentine said, “Who the hell are you people to think that you can just rewrite any of the rules of the industry? What makes you think you can get away with that?” I said, “We really don’t have any choice. Either we’re going to pull this off or we’re not going make it.”
"Pushing a lower discount worked.”
Don pounded his fist on the table at our next board meeting and said “You people have to continue to challenge convention.”
What is the meaning of the bolded sentence of this paragraph? I thought it means a more amount of discount , but with this 'lower' word, I'm confused
