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In 1968, he submitted a letter to the secretary of the South African parliament, asking to pitch conservative legislators on a treatment program that would rehabilitate gays and lesbians.

(Dr. Shock, The Walrus, SEPTEMBER 2015 )

What does "to pitch" mean here? Thank you.

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It basically means "persuade", i.e. to encourage someone to do something.

pitch verb

(mainly US) to try to persuade someone to do something

Source: Cambridge Dictionaries Online (British)

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