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In 1968, he submitted a letter to the secretary of the South African parliament, asking to pitch conservative legislators on a treatment program that would rehabilitate gays and lesbians.
(Dr. Shock, The Walrus, SEPTEMBER 2015 )
What does "to pitch" mean here? Thank you.
It basically means "persuade", i.e. to encourage someone to do something.
pitch verb
(mainly US) to try to persuade someone to do something
Source: Cambridge Dictionaries Online (British)
