We can say--
Five Important Tips to Bring Success to Your Business
But then, what about -
Five Important Tips that Bring Failure to Your Business
I was thinking of a title like this -
Five Important Factors that Contribute to your Business Failure
Five Important Hazardous Factors that can Make You Sick for More than a Month
Whenever we utter the word 'important', we get a positive vibe drawing our attention. Said that, 'important tips' have to be positive. Is it possible to use it in a negative way?
I'm not asking about using the words - 'unimportant' or 'not-important'.