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Can someone please explain to me the role and function of the word do in this sentence?

But advertisements do not only give information, they also try to influence our emotions.

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The negative of "gives" is {do/does} not give. In English you cannot just say {he/she/they/it} not give(s).

Negative constructions normally, generally, usually require do support, which Damkerng supplied a link to explain:

https://en.wikipedia.org/wiki/Do-support

Please read that article.

But, as Maulik pointed out, your example is a case of the "not only.....but also..." which does not require do support.

(Note bolded example of do support in the sentence above!)

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