(ignoring the "I am + adverb" exception in this question)

Compare the sentences:

She often plays football


She plays football every day

(not, as is a common mistake, she plays every day football)

When thinking about why this is the correct form, at first I thought multi-word adverbs of frequency have different rules to single word, however consider:

She hardly ever plays basketball

So then I thought maybe it's indefinite (often, sometimes, hardly ever, a lot etc.) and definite (every day, weekly, yearly, on tuesdays) But consider this:

She plays football a lot

(not she a lot plays football)

so what is the rule here that determines whether the frequency word/phrase can go before the verb or not?

Thanks in advance

(full disclosure, I'm a relatively new English teacher not a student, and I'm tearing my hair out trying to find some resource that goes into this distinction. I know that, as a native speaker who was never taught any grammar in school, I need to build my grammar knowledge and I'm trying hard!)

  • +1. Addendum: She doesn't play much football. She doesn't play football much.
    – TimR
    Commented Oct 15, 2015 at 21:27
  • For what its worth, "She every day plays football" sounds a little stiff, but not quite wrong. That more closely matches the original "She often plays football" in structure.
    – chepner
    Commented Oct 15, 2015 at 21:50
  • @TRomano "She doesn't play much football." Here much is an adjective of amount relating to football. Compare "She doesn't play Australian football." In the second example "She doesn't play football much" it follows the normal adverb place, "he doesn't play football often" is fine too. (The first set of adverbs from the question can go in either position, but the second only at the end)
    – Some_Guy
    Commented Oct 15, 2015 at 21:59
  • "ignoring the "I am + adverb" exception in this question" <----- What be that? Commented Oct 16, 2015 at 1:23
  • @Some_Guy: so you understand "play much football" and "play football much" to mean different things?
    – TimR
    Commented Oct 16, 2015 at 20:19

1 Answer 1


Let's take a closer look at exactly what we're dealing with. Firstly let's ditch the preposition phrases which tell you when something happens, for example on Tuesdays. These aren't really expressions of frequency. Teach these with other temporal preposition phrases such as on Tuesday or at Christmas. Also notice that only the context will tell you whether on Tuesdays implies that the occurrence is actually a weekly event. [For what it's worth preposition phrase Adjuncts (read Adverbials, if you really must) usually go at the end of the sentence, but can also go at the beginning. They never go in the central position]

Secondly, we need to ditch expressions that tell us how much something is done. These may tend to imply frequency, but this is just an implication. These are not real frequency expressions. They are expressions of degree or quantity. Notice that someone who swims a lot, may not swim very often. They may spend one month every year for example, swimming eighteen hours a day at some special event and then not swim for the rest of the year. So expressions like a lot, a bit, much and so forth are not part of what we are dealing with.

Right, so that leaves us firstly with specific frequencies that tell us exactly how frequently something happens. These are usually noun phrases or adverbs derived from nouns. These usually go at the end of the sentence:

  • She plays football every day
  • She eats custard twice a week.
  • The meetings occur daily.

They can also go at the beginning:

  • Twice a week she plays football.

They cannot go in the post auxiliary position:

  • *She three times a year goes to Spain.

And then, secondly, there are those relative, notional frequencies that are vague and not clearly specified (unless they are absolutes like always or never). These are always expressed by adverbs. The favoured position for these is the post-auxiliary position. Some of them can also go at the beginning or end of the clause, but it's important that students understand that the normal, unmarked position is the post-auxiliary one. These adverbs include always, usually, normally, often, sometimes, rarely, seldom, hardly ever and never.

  • She is always eating pizza.
  • Elephants never forget.
  • I am hardly ever wrong.
  • We have rarely seen such fine baboons.
  • You can sometimes hear them whistling.

If your students are unsure about where the post auxiliary position is, it's the place that you would put the word not:

  • She is not eating pizza.
  • Elephants (do) not forget.
  • I am not wrong.
  • We have not seen such fine baboons.
  • You can't hear them whistling.

It does not matter if these expressions have more than one adverb in them. When this happens it is because the first adverb is modifying the second:

  • I am almost always late for class.
  • I have hardly ever eaten rhubarb.
  • I am most often the last guy to leave the party.


It is of great benefit to students to understand that BE is nearly always an auxiliary verb, even if there is no following verb. It also certainly makes it much simpler teaching where in the sentence adverbs of frequency should go.

Hope this is helpful!

  • Brilliant. Thanks so much, this is absolutely spot on.
    – Some_Guy
    Commented Oct 16, 2015 at 2:41
  • @Some_Guy Thanks! :) You might want to wait a couple of days before accepting an answer, btw. You might get a much better one, but people are less likely to write another answer for you if you've already accepted one! :) Commented Oct 16, 2015 at 8:45
  • 1
    Well, maybe that is more pragmatic, but I find it hard to see how something could be more thorough!
    – Some_Guy
    Commented Oct 17, 2015 at 20:28
  • @Some_Guy Thanks old bean. I think your very good question deserved more answers! Keep asking those useful questions! :) Commented Oct 21, 2015 at 23:23

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