One of the planned elements of Converse’s promotional strategy was joining forces with the (RED) Global Fund, which raises money to fight AIDS, tuberculosis, and malaria. Through the (RED) initiative, Converse has developed more than 110 artist-, designer-, and musician-designed All Stars, including limited editions by The Edge, Lupe Fiasco, Terence Koh, and Vena Cava.
I am having a hard time understanding the implied meaning in this paragraph. The bold part says that through RED initiative (plan), Converse developed many shoes.
I don't understand how, through RED initiative, was Converse able to develop these musicians-designed shoes?
What does RED plan (initiative) have to do with Converse developing musicians-artist-designed shoes?