I'm looking for a word or phrase which means constantly being judged or viewed mockingly or with a sense of stereotype/criticism.

For example,

The company I founded was viewed with a sense of ______

I am the founder of the company. We are being judged because of our values. People think we should be more cunning while our culture is against Wall Street cut-throating. I'm writing an essay on that. Thus we are being judged, mocked and criticized.

  • "My company was the butt of all jokes", "My company was ridiculed on every corner"... But not enough context, most likely. Besides, it sounds whiny. Oct 26, 2015 at 15:02
  • What @Victor said. So for the specific context posed by OP, My company was viewed with a sense of ridicule. Or My company was treated with a degree of levity, for example. Oct 26, 2015 at 15:13
  • 1
    It would be helpful to if you could finish your example sentence around the blank spot where the phrase or word should go. I think you want a sense that it's unfair criticism, but I'm not sure.
    – ColleenV
    Oct 26, 2015 at 21:20
  • This does seem like some sort of business discussion so you really would want to be careful to not sound whiny. // "Disparage" is another word that I've heard used in business settings. The connotation is that the disparaging remarks were unfair or improper.
    – MaxW
    Oct 26, 2015 at 22:49
  • Add some more context. You founded the company? Who's being judged here?
    – Maulik V
    Oct 27, 2015 at 6:25

2 Answers 2


I've had a hard time finding a phrase with the exact nuance you've described. Some that come close:

Disparage - to suggest that somebody/something is not important or valuable

The company I founded was disparaged by those who believed that we were too idealistic.

Ridicule - to make somebody/something look silly by laughing at them or it in an unkind way.

The company I founded was ridiculed by those who believed that we were too idealistic.

Jeer - to laugh at somebody or shout rude remarks at them to show that you do not respect them.

The company I founded was jeered at by those who believed that we were too idealistic.

Disparaged is the most formal of these choices. Jeer has a sense of loud, provocative statements and is similar to taunting. Ridicule has a sense of derision, or not worth taking seriously.

Actually, I think derision would fit into your original example well.

The company I founded was viewed with derision because of our values.

I wouldn't use "was derided" in my dialect. It's much less common than derision, even though it is grammatical. I might also phrase it

"The company I founded was an object of derision because ..."


You may want "nitpicked", although without more context it's hard to be sure. As in:

The company I founded was nitpicked [by|for|because of]...

But I agree that when you're talking about yourself or your own company it does come across as whiny.

  • Nitpicked doesn't have the sense of mockery that the question is asking for nor the sense of being pigeon-holed by an unflattering stereotype. It's just criticism over tiny things that aren't that important.
    – ColleenV
    Oct 26, 2015 at 21:18
  • Speaking of which... ;-) Oct 27, 2015 at 11:03

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