No Starch Press is a, relatively famous in certain circles, publishing company that specializes in publishing books on programming, web development and other computer technologies. I wonder what their trade name actually means. I'm pretty sure it is some kind of pun or simply a play on words.
No Starch Press logo:
Starch, as far as I'm aware, is a type of organic chemical that has a white color, looks like powder and is typically used for ironing clothes (an image of a clothes iron in the logo gives that away). Press—apart from meaning newspapers, magazines and book publications, of course—is the action of pressing something just like when you're ironing your cloths—you are pressing on the clothes with the iron to make it flat and straight. What also springs to mind is the idea of pressure, like, the kind of pressure and stress you're under when you're having problems in your life or can't deliver a project on time. No should probably be understood as part of the expression no pressure.
— What is the time frame for this project?
— No real time pressure. Take as much time as you need to get it done.
That is basically all I have been able to infer so far. Pretty sure that it's a spin on the expression no pressure. I just can't figure out where exactly starch fits in here. Please, help me put the other missing pieces together to get to the bottom of this thing.