Excerpted from the Atkantic:

It’s about damn time,” McSally said in a statement Thursday about the Pentagon’s decision. “We are a country that looks at people as individuals, not groups. We select the best man for the job, even if it’s a woman.”

What does she mean of "It's about damn time"? Why is the equality of gender related to time?

  • 4
    It's the it's about time idiom, with the word damn inserted into it to make it more expressive. Dec 5, 2015 at 18:56
  • @CopperKettle That's the correct answer - why not post it as such, so that this question isn't marked as unanswered?
    – Alex K
    Dec 5, 2015 at 19:31
  • I'm sorry, but what did you mean by "Why is the equality of gender related to time?" ?
    – Varun Nair
    Dec 5, 2015 at 19:37
  • @VarunKN OP takes "about" to mean "related to, concerning". Dec 5, 2015 at 20:07

1 Answer 1


It's about damn time does not mean "This concerns time" or "This is related to time"; it's an expanded version of the idiom "It's time", meaning the time for some action or event has arrived.

About is stressed in speech and is a heavily ironic use of about in the sense of approximately or nearly to express the speaker's feeling that the event in question is not merely almost due but long overdue.

Damn is an expletive, inserted for additional emotional emphasis.

Col./Rep. McSally is saying that Pentagon's decision to allow women to serve in combat units should have happened a long time ago.


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