The analog environments of Industrial era economies were linear. Small efforts provided small returns, large efforts provided large returns, and successful products and strategies often realized a sustained competitive advantage over years or even decades. Driving efficiencies helped add incremental success and scale into already successful models, and the bell curve portrayed average, above average, and below average performers. But the world operating by those guidelines is fading away.

What does scale into mean in this context?

1 Answer 1


This wording is kind of abstruse, but I think in this case we're looking at the verb to scale, as in meaning #19 on Dictionary.com:

to adjust in amount according to a fixed scale or proportion (often followed by down or up): to scale down wages.

The idea here being that the business models in question require a certain size of business, so a small business would need to grow in order to scale [up] into already successful models.

There is also an implicit reference here to the concept of economies of scale.

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