Trust and relationships have always been proxies for influence. Earning attention is largely based on developing authentic relationships and contributing value. While forming relationships with any Line of Business (LOB) has always been important, it may be time to reassess these relationships and invest the time and efforts to create deeper partnerships. Your best bet is to always strive to understand what truly motivates and drives your LOB partners’ decisions, behaviors and successes. Then evaluate ways to help to amplify their efforts.
I know it means "An LOB (line-of-business) is a general term that describes the products or services offered by a business or manufacturer." but here "LOB partners’ decisions" it is not clear