A sales representative in Australia jumped on SAS’ Hub to ask if anyone had experience dealing with a specific competitive situation, Graebe says. Within 24 hours, he had six answers representing four countries and seven departments. “There is no way this sales representative could have gathered this type of feedback via email as quickly and broadly as he did via the Hub,” Graebe says, “particularly not knowing that thought leadership even existed.”
What does last sentence mean?
particularly not knowing that thought leadership even existed