“We had to find a way to break down the silos and introduce a platform that allows staff in 28 countries to better communicate and collaborate. [With our Jive-n Social Intranet] we really hit fertile ground. We had a 97% adoption rate in four months. The platform is extremely secure; it’s essentially a vault beneath the desk.”

i have problem in meaning of vault beneath the desk and hit fertile ground.

1 Answer 1


"hit fertile ground" means it has tremendous growth potential (same as a plant growing in fertile soil).

A similar phrase is "hit paydirt" (from gold prospecting days).

I suppose in "vault beneath the desk", vault means a container (or vault) full of money, and beneath the desk is the location of the system running the "Jive-n Social Intranet". So the "Jive-n Social Intranet" will make as much money as you want.

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