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How to say in English (is there single word) for selling program: you buy an item and then you can have some discount on next one (the same or of another kind)?

  • "Buy One Get Two"; "Buy One Get One Free"; "Buy One Get One". – Student Mar 11 '16 at 13:52
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    If it's a discount rather than getting one free, something like "Buy one get one half price" would apply. – John Clifford Mar 11 '16 at 13:56
  • @Student, thanks! Nice! What about discount?) – Ivan Gerasimenko Mar 11 '16 at 13:56
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    I don't know a word for this in general. It is the principle of most "loyalty card" schemes. – Colin Fine Mar 11 '16 at 14:22
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    Three for the price of two – Student Mar 11 '16 at 14:22
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The single word you may be looking for might either be sale or promotion.

When a product is on sale it is usually sold at a discounted price to the regular price.

When a product has a promotion it will usually have offers of multiple buys at a discounted price or some connection with other products in the same promotion.

In BrE when a product is on sale or being promoted it is referred to as begin on offer.

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As has been mentioned in the comments, usually the name of the sale is a shortened form of the terms of the promotion, like "Buy one, get one" or "Buy one, get one half off". Sometimes "Buy one, get one" is referred to as a BOGO sale and "Buy one, get one half off" is BOGOHO because they are both well-known types of promotions.

Another example is a "one cent sale" where if you meet some requirements, you may buy something for a penny. There are additional terms, for example, not everything in the store is eligible to be bought with a penny, but most people understand that even thought the description doesn't explain that.

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In the UK, the 'buy one get one free' offer is sometimes abbreviated to BOGOF. Us Brits find this amusing, because it sounds like 'bog off', a rather rude way to tell someone to go away.

Supermarkets will often refer to these kind of discounts as 'multibuy' offers.

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