In this sentence big-time is used as a verb:

In short, polite people never big-time you; instead, they always make you feel big time.

Source: 10 habits of remarkably polite people

What does big-time mean?

  • I agree with zone's answer in that it doesn't seem grammatically correct, and would also like to add a more common definition of 'big-time': n. Informal The most prestigious level of attainment in a competitive field: made it to the big time with his latest film. Source – Inazuma Mar 31 '16 at 13:45

As a (slang, informal) verb, to "big-time" would mean to act in a manner that projects the idea that one is the more important person or entity in the conversation or relationship or business deal. As an adjective, "big-time" would mean "important, significant, worthy".

The company does not big-time its customers. It makes the customer feel big-time.

An old-fashioned locution that means much the same thing is "to lord it over".

The company does not lord it over the customer. They make the customer feel like he's the king.

  • 2
    I had never heard "big time" as a verb before, but once I read the question, this answer is exactly what I got out of the context. – TecBrat Mar 31 '16 at 13:59

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