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I see words like

stayin' , livin' , 'eck , 'our.

The first word I saw in the song, Staying alive.

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    What are 'eck and 'our supposed to mean, according to you? – Alan Carmack Jun 21 '16 at 13:59
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I've never seen 'eck or 'our to be fair, but stayin' and livin' are informal writings born from relaxed pronunciation and the tendency to want to write things the same way we hear them (especially these last 15 years).

This is the same phenomenon behind the apparition of gonna, gotta, wanna, kinda, lemme in written discussions: these are not grammatically acceptable but can be used in very informal discussions.

  • If you've never seen (or heard) Flippin 'eck!, perhaps you're not the best person to be posting an answer here! :) Seriously, I'm guessing euphemistic Heck = Hell is primarily a BrE usage (it's certainly quite natural to me, and to be honest I think enunciating that /h/ would be less common than dropping it, Cockney or not). – FumbleFingers Reinstate Monica Jun 21 '16 at 17:12
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Similarly

'eck , 'our.

are used by native English writers (i.e. in literature) to imitate certain local accents (in Britain), where people tend not to pronounce the starting 'h' in words at all.

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