Suppose that I acquired the rights to run a little booth in a theme park for selling ice creams to kids. I cannot run my business if I don't have the machine that makes ice cream, so I buy one of these machines and start earning money.

I am not the "manufacturer" of the machine, I probably got it from a "reseller". What word describes the fact that I use this machine to run my business? I am looking for more specific word that "final user". (I am looking for the equivalent of the French word "exploitant", if this helps)

  • It depends on the legal/commercial relationship. You could be a franchisee if you have a particular kind of license to use the brand name in your concession stand.
    – TimR
    Jul 9, 2016 at 20:59
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    I think the word you mentioned, final user, would be fine. I'm more familiar with end user, though. Jul 9, 2016 at 21:11
  • In Romance languages, one says the equivalent of "how do you call," but in English we say "what do you call." Also, equipment is rarely a count noun. If you wanted, you could day "a piece of equipment." Jul 9, 2016 at 21:12
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    Please define exploitant as you understand it, and maybe you'll get some better answers. Your question is not very clear or precise. "What word describes the fact that I use this machine to run my business? "
    – TimR
    Jul 9, 2016 at 22:11
  • Particularly how exploitant is different from opérateur.
    – ColleenV
    Jul 9, 2016 at 22:31

2 Answers 2


The final owner of any product is usually the "end user".


In the chain you have described:

You are a client of the distributor of the machine that you use and possibly the manufacturer of the machine if you have a maintenance contract with them.

You are also an end user of the machine, in that you are the one who actually uses it, which also makes you an operator of the machine. The manufacturer of your machine would be interested in how well their machine works for you.

By analogy, in the computer world, the person who uses the computer is considered the end user, and there is where the focus usually lies when referring to "user experience".

You are a manufacturer of ice cream, since you intake raw materials and assemble them into your finished product.

Your clients or end users or customers (they will be one and the same for you) are the the people that eat your ice cream product.

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