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I'd like to mention create of concepts with more simple way like "concept creation".

Is it ok to write "concept creation" in a formal report?

If NO, could you please show me alternatives?

Unfortunately, "concept invention" can not be used because it is reserved as a proper noun. (There is a kind of research field called "concept invention".)

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    I'm not exactly sure what you are asking for when you say "concept creation" but maybe you are looking for "proof of concept"?
    – Leo
    Jul 14, 2016 at 5:44
  • @Leo No. What I tend to mention is a kind of process where creating new product or service concept such as "new gadget shop for elder people who are interested in starting use smart phone". Jul 14, 2016 at 6:06

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conceptualize, v. to form a concept of; especially : to interpret conceptually

  • conceptualization

Source: Merriam-Webster. There's also Freedictionary.com.

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'Concept creation' is, in my opinion, quite acceptable in a formal report. However, if you really want to avoid it then 'ideate' or 'ideation' could be used. These words mean forming and relating ideas, and so I suppose it could be used to substitute for 'concept creation'.

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