Note: This is an AmE perspective (BrE is different, see comments/other answers) *Crowd* is singular. *Crowds* is plural. You can't use *crowd* plurally, you have to use *crowds* if you mean more than one crowd. Verbs work the opposite of nouns, verbs that end in *s* or *es* are singular third person and verbs that don't are plural third person. (Anything not third person uses the form without the *s* or *es*). So it's always *crowd believes* and *crowds believe*. Nouns that describe a group of X as a whole are singluar, if they refer to one of that group. If there are multiple groups of X, then plural is used. > I don't know where the pile of papers is (*pile* is singular because it refers to *one* group of paper) > I don't know where the piles of papers are (there are two or more stacks of paper) I think it's technically wrong, but you might hear something like this where a plural pronoun is used. I'm not sure whether referring to a virtual "all of the papers" which can be argued to be implied is totally wrong here. > I took that pile of papers and threw them in the trash.