From the Poetry Foundation website's Favorites page:

Due to needed upgrades to our website, we will be discontinuing our Favorites feature and user accounts effective Sunday, March 27, 2016. We apologize for any inconvenience this may cause.

Why is it "we will be discontinuing" and not "we will discontinue"? What is the difference in meaning, if any?

Google Ngram fails to return any results for "we will be discontinuing".

From the Poetry Foundation website's Favorites page:

Due to needed upgrades to our website, we will be discontinuing our Favorites feature and user accounts effective Sunday, March 27, 2016. We apologize for any inconvenience this may cause.

Why is it "we will be discontinuing" and not "we will discontinue"? What is the difference in meaning, if any?

Google Ngram fails to return any results for "we will be discontinuing", although the phrase is fully legit, as Google Books Search attests.