Part 1 is mainly phatic: contact is established by offering information and producing a positive impression on the reader, using mainly nonverbal means which appeal to the cliché of a prototypical Spanish coastal village, thus responding more to the expectations of foreigners than of Spaniards even in the original;
What's the meaning of "appeal to" in this context? And what is the meaning of "appeal" as a noun in linguistics?
You can think of appeal to as "asking for a response from".
appeal is a verb there, not a noun.
If a work of art or essay or speech appeals to the emotions it seeks to raise an emotional response from the audience.
I don't consider the sentence you've quoted an example of fine writing. What the writer means to say, I think, is that "part 1 .... invokes the foreigner's stereotypical image of a Spanish coastal village". That is, it "summons up" that stereotype and all of the associations it may have in the minds of foreigners.
