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Is there any difference in meaning between seem and look? For example, “He seems to be popular.” v. “He looks popular.”

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    You can seem anything. But if you look it, it should be something you consider visible.
    – Lambie
    Commented Oct 21, 2018 at 22:41

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He seems to be popular.

and

He looks popular.

both mean that there is some impression that the person is popular. "Looks" is usually used when some visual information gave that impression, whereas "seems" is more generic. However, the use of "looks" for "seems" is somewhat idiomatic and may not be limited to visual things in all cases.

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