They also provided an opportunity for the groom’s family to display its affluence and glory in its prestige in the community. The splendour of these occasions was a severe burden on a family’s resources… An additional expense was the gifts to the bride’s family, the betrothal presents, which were a thinly disguised price for the person of the daughter-in-law and a clear indication of her total subservience to her new family.
This article is about women in ancient China and their wedding ceremonies. I believe "for the person of the daughter-in-law" here is the bride. But what is the meaning of "a thinly disguised price"? Is it indicating that the gift is equal to the bride?
Source: https://www.ancient.eu/article/1136/women-in-ancient-china/