“My copy is terrible!” he writes in a slightly panicked email. “I need copy that converts like crazy and I need it yesterday!”
what does yesterday mean here?
“My copy is terrible!” he writes in a slightly panicked email. “I need copy that converts like crazy and I need it yesterday!”
what does yesterday mean here?
In plain English, the word "yesterday" refers to the day before "today".
Obviously, the speaker can't have something given to him before today - not without a time machine, at least. It this case, his use of the word "yesterday" is an example of exaggeration or hyperbole. Logically, he would say "I need it RIGHT NOW", but instead he goes beyond that and says "I need it YESTERDAY" to convey how urgently he needs the copy.
Literally, this doesn't make sense in English. In this case it's a figure of speech and means that something's late or overdue.