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Popup and pop-back ads annoy many web surfers. So do web sites that open a seemingly endless number of windows when the surfer enters a home page. The secret to this madness is using JavaScript to control the browser window. You’ll see how this is done in Chapter 9.

I know what a pop-up ad is. It's a type of browser window which all of a sudden pops up on screen with those annoying advertisements when you're surfing the net. But what is a pop-back ad?

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  • I think this is not really a question about English. I also think that the book should provide a clear definition of "pop-back ads". I googled for the term and found on 25 results. Many of them are duplicate, and the first hit is this question.
    – Damkerng T.
    Commented May 19, 2014 at 15:50

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A pop-up ad is one that appears on top of what the user is doing forcing him or her to deal with the unwanted advertisement. A pop-back ad (also called a pop-under or pop-behind ad) is one that opens stealthily in another window and is not confronted until the user closes the current window to find him- or herself face-to-face with the advertisement.

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