One reason manufacturers like Ligne Roset or Vitra charge significantly more is the involvement of a top designer, Mr. Breitling said. “You’re investing time and money in playing Ping-Pong with the designer because they have a vision.”
I guess it does not mean the real Ping-Pong game.Then what does it mean? Does it have something to do with "they have a vision"?
More context:
Thinking of sofas as interchangeable is wrongheaded, apparently. Magnus Breitling, director of product management for the chair maker Emeco and formerly with Vitra, the Swiss furniture company, set me straight on the subject of luxury sofas.
“There’s a lot of intelligence that goes into the product, not just in construction but in sourcing,” Mr. Breitling said. “The effort and time is much higher than with a typical Macy’s or Ikea couch.”
But then again, so is the price. One reason manufacturers like Ligne Roset or Vitra charge significantly more is the involvement of a top designer, Mr. Breitling said. “You’re investing time and money in playing Ping-Pong with the designer because they have a vision.”
Do I really want to spend an extra $5,000 to underwrite someone’s creative process? I may fall victim to designer names with clothes, but not sofas.