What verbs could you use with "ad"? As in

The company ____ an ad on TV to promote their new product.

2 Answers 2


Put; showed; published; presented; had; displayed; promoted; introduced; sponsored; ...

  • Is "put" a choice fit for both TV commercials and newspaper ads? Commented Nov 30, 2022 at 8:57
  • @SergeyZolotarev It would work ok here. Though I might use "put out (a TV advert)". But were I speaking I might say "The company promoted their new product in a TV advertisement".
    – WS2
    Commented Nov 30, 2022 at 9:57
  • 1
    You can use 'put' for many things, to save thinking up a more specific word. It's done in colloquial conversation all the time. I put a banana on the table, they put an ad on the TV, NASA put a man on the moon. It just generalises very easily. Commented Nov 30, 2022 at 10:29
  • 1
    Or ran an ad.
    – stangdon
    Commented Nov 30, 2022 at 15:27
  • @Tetsujin Any ideas yourself as to a word one might use?
    – WS2
    Commented Nov 30, 2022 at 15:54

On radio or TV you could use the word aired (this wouldn't work for a printed advert).

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