We would like to name our e-commerce startup Mycoon. Everybody in the team is happy with Mycoon (mainly because it resembles to tycoon and we just love racoons) but I've just found it out on urban dictionary that coon can be insulting. We are based in Europe but we expect customers from the US as well. Could Mycoon insult anyone or people would associate to the racoon as we intend (with a racoon in our logo)?
Potentially, since "coon" is a (rather outdated) racial slur for African Americans. It could evoke "my n****r" or the literal possession of a "coon" which of course would be a very bad association to make.
That said, I rather doubt most people under the age of 35 would bat an eye or consider it anything other than a raccoon reference. In keeping w/a startup approach, evaluate the name w/your target audience to determine their impressions & adjust as needed.
If you were a U.S. company based in a southern U.S. state I would advise against it. A European startup? If there are variations on using this term in the UK or elsewhere around Europe, I'm not familiar with them. There are always plenty of other rude words people invent to disparage one another. It will likely be clear that this isn't your intent. Of course, there's always a chance of making somebody angry on the internet no matter what you do. At some point negative words from the past deserve/need to have their meaning readjusted - you'll have to decide how much of a risk you'll be taking with the name.