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I know I could say it otherwise, I am just curious about the proper usage in this context:

I bought a bad product from Company A. I want to say that next time I am going to shop elsewhere. Can I say that I will "turn to competition"? To me it sounds a bit too much as "becoming"..

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    "Turn to the competition" would be better.
    – Peter
    Commented Sep 6, 2020 at 6:51

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Yes, you can use:

"Turn to the competion / turn to the competitor"

To say that you want to change company/brand.

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