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Is there a specific name for manipulating English language this way

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Asked 9 years, 10 months ago

Modified 5 years, 5 months ago

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Few days ago a football player named Harry Kane showed great performance, next day the newspaper posted "Hurricane beats Arsenal"

Everyday I pass by a money/cash/loans shop that shows an advert "YOU ARE NOT (ALOAN)"

Is there a specific name for similar cute manipulation?

edited Jun 30, 2019 at 4:54

Jasper

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asked Feb 10, 2015 at 14:31

Terve

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...aside from being a time-traveling wunderkind, "Hurricane" Harry "Sugar" Kane a.k.a. The man of a thousand nicknames, is a 19, soon to be 20, year-old footballer. He's been given that alliterative nickname by fans/reporters, as well as the associative "Sugar-cane".
– FumbleFingers
Commented Feb 10, 2015 at 15:37

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Pun? It would be the most common way to describe it - though there could be a more accurate term.

answered Feb 10, 2015 at 14:36

Stumbler

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I would call it punning or wordplay.
– stangdon
Commented Feb 10, 2015 at 16:42

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