1

Let's say that we have a website with this sentence on its intro page:

Welcome to BioFarm, a leading Finnish innovative biotech company

Does the word leading combine well with innovative, or is it better to use either leading or innovative?

I feel like the words somehow overlap in meaning. They both indicate that the company is "cool".

I would strike out "innovative" and maybe try to use this word (if requested by the customer) in some other way.

Welcome to BioFarm, a leading Finnish biotech company (engaged in innovative research?)

  • 1
    I would write "Welcome to BioFarm, a leading innovative Finnish biotech company". I don't see any overlap in the meanings of the modifiers. "cool" would be a vague description in any case. – user3169 Feb 9 '17 at 1:15
1

leading

goes well with

innovative

it implies the reason the company is a leading company is because it is innovative.

| improve this answer | |

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.