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When you are promoting a product that the consumer has not used yet, would you include or exclude the words between parentheses in the phrase below? I’m not a native English speaker, and the more I think it over, the more I start to doubt it. Google's results made me doubt even more. :) Would love to hear it from one of you experts to be 100% sure.

The sentence:

We are confident (that) this will be the best treatment you (have) ever experienced.

Thanks for your help!

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  • Leaving out the "have", making it "the best treatment you ever experienced", makes it feel very informal. I might speak that way to a friend, but I wouldn't write it in promotional material.
    – stangdon
    Commented Jan 7, 2016 at 18:07

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As a native AmE speaker:

We are confident this will be the best treatment you have ever experienced.

The that is unnecessary and makes the first part of your statement feel bulky.

Have ever is needed to go with experienced meaning to-date, this will be the best.

If you changed your sentence to

...the best treatment you ever experience.

That would include both past and any possible future treatments.

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  • Thanks for your time and clear answer Peter. Have a great day!
    – TimVanGorp
    Commented Jan 8, 2016 at 6:53

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