0

Since both 'action' and 'activity' are nouns derived from the verb act, I used to think they were interchangeable.

But turns out they are not from this sentence ".......the activities and actions companies take to......" , I get a feeling that they mean different things.

Well my question is what is the difference. Thank you.

  • 1
    Differences in meaning are often dependent on context. It might be very difficult to explain the difference when you've given us so little of the original sentence. ELL questions are not a good place to be stingy on context. – J.R. Sep 19 '16 at 19:19
  • 2
    The noun activity is used incorrectly here; a subject "takes an action" and "undertakes an activity." It is unreasonable to expect good grammar and correct usage from a marketing company's "sell sheets," especially when the site belongs to a Thai company! – P. E. Dant Sep 19 '16 at 19:23
  • @J.R.- The whole sentence is "Customer retention refers to the activities and actions companies take to reduce customer defection." I do not think this particular case is dependent on context thogh. – user118494 Sep 19 '16 at 19:34
  • @P.E.Dant : I do not get the Thai reference. :/. – user118494 Sep 19 '16 at 19:35
  • 1
    The fact that these two words are used in the same sentence does not necessarily indicate the two words have distinct and disjoint meanings. Sometimes synonyms are used for reinforcement or emphasis (e.g., "We have faced many trials and tribulations over the past decade"). – J.R. Sep 19 '16 at 20:36
1

an activity

is an on-going process over a period of time, where as

an action

is a single event or effort.

Many actions when grouped together form an activity.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.