I want to ask why in the title "KKnD" it's:

  • Krush, Kill 'n' Destroy

instead of

  • Crush, Kill 'n' Destroy


I couldn't find this word in the dictionary and I've never seen it anywhere else.


Misspelling "crush" as "krush" is a creative misspelling -- an uncommon technical term for this is "sensational spelling." From Wikipedia:

Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.

In English popular culture the two most common examples are:

  • convenience brands that emphasize casual misspelling of a word in shorter form: cheese -> cheez, quick -> quik, easy -> EZ
  • foreign styling that makes words seem as if they are written in another language -- for example, using ü and k to make band names seem more German (to reflect the Germanic branding of metal music as a genre).

"Krush" could be either a convenience styling (like kwik) or a foreign styling (like okkult) depending on context. Your example seems more like the second.

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There's nothing particular about the misspelling of the word 'crush'. It's a common thing in English-speaking popular culture - especially targeted to youth - to misspell words deliberately to appear cool and rebellious, or to make a distinctive trademark.

For just one genre, look at the heavy-metal rock bands in the 1980s that used creative misspelling, like jackal -> Jackyl and motley crew -> Motley Crue.

By changing from 'crush' to 'krush', the first 2 letters in the abbreviation are now the same. The abbreviation is also pronounced with a pleasant assonance - "Kay Kay en Dee" vs. "See Kay en Dee".

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  • Can anybody do it? Can I say change "Together in the wild" to "Togezer in ze wild"? – SovereignSun Nov 25 '16 at 13:48
  • You can; but since I'm 50 years old and I don't know what you're selling, I'll look at you a little funny and wonder why you're doing it. – John Feltz Nov 25 '16 at 14:15
  • The "anyone" who can do this is almost always a company, a brand, a performing artist or musician or band, a show, a film or other work of art etc. In other words -- it is used with a proper noun, not a phrase. – JeremyDouglass Nov 25 '16 at 20:24

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