1

I want to ask why in the title "KKnD" it's:

  • Krush, Kill 'n' Destroy

instead of

  • Crush, Kill 'n' Destroy

https://en.wikipedia.org/wiki/KKnD_series

I couldn't find this word in the dictionary and I've never seen it anywhere else.

2

Misspelling "crush" as "krush" is a creative misspelling -- an uncommon technical term for this is "sensational spelling." From Wikipedia:

Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.

In English popular culture the two most common examples are:

  • convenience brands that emphasize casual misspelling of a word in shorter form: cheese -> cheez, quick -> quik, easy -> EZ
  • foreign styling that makes words seem as if they are written in another language -- for example, using ü and k to make band names seem more German (to reflect the Germanic branding of metal music as a genre).

"Krush" could be either a convenience styling (like kwik) or a foreign styling (like okkult) depending on context. Your example seems more like the second.

2

There's nothing particular about the misspelling of the word 'crush'. It's a common thing in English-speaking popular culture - especially targeted to youth - to misspell words deliberately to appear cool and rebellious, or to make a distinctive trademark.

For just one genre, look at the heavy-metal rock bands in the 1980s that used creative misspelling, like jackal -> Jackyl and motley crew -> Motley Crue.

By changing from 'crush' to 'krush', the first 2 letters in the abbreviation are now the same. The abbreviation is also pronounced with a pleasant assonance - "Kay Kay en Dee" vs. "See Kay en Dee".

  • Can anybody do it? Can I say change "Together in the wild" to "Togezer in ze wild"? – SovereignSun Nov 25 '16 at 13:48
  • You can; but since I'm 50 years old and I don't know what you're selling, I'll look at you a little funny and wonder why you're doing it. – John Feltz Nov 25 '16 at 14:15
  • The "anyone" who can do this is almost always a company, a brand, a performing artist or musician or band, a show, a film or other work of art etc. In other words -- it is used with a proper noun, not a phrase. – JeremyDouglass Nov 25 '16 at 20:24

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.