Double "always": a typo or not?

Question

In Google style guide I found the following sentence (emphasis is mine):

Some projects require that an if must always always have an accompanying brace.

Is this always always a typo, or some kind of amplification?

The second, "some kind of amplification". Similar effect can be used with never. "You must never never eat wild berries." — Weather Vane, Commented Nov 24, 2017 at 11:12
Of course, Google is being playful by imitating spoken rather than written emphasis. Duplication is not common in formal style. — Luke Sawczak, Commented Nov 26, 2017 at 12:53

Weather Vane · Accepted Answer · 2017-11-26 20:00:09Z

2

Using always twice is not a typo, but is for emphasis, as you suggest.

A similar effect can be used with never.

You must never never eat wild berries.

Edit: The term palilogy refers to the repetition of a word in a sentence.

Here is a previous ELU question on the topic. It is similar to this question, but the first of the two consecutive words is emphasised.

However this question is about the second word being emphasised, perhaps with a comma:

Some projects require that an if must always, always have an accompanying brace.

Here is general list of terms for the repetition of words in a sentence.

answered Nov 26, 2017 at 12:45

Weather Vane

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I would use "you must never ever" without comma, or "you must never, never". The first is strong than "never". The second is stronger than "never ever". And then there is "you must never, absolutely never".
– gnasher729
Commented Nov 26, 2017 at 19:33
@gnasher729 yes you could use never ever but the question was about the repetition. How would your usage translate to the question asked?
– Weather Vane
Commented Nov 26, 2017 at 19:55

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