We had gone back to Patrick’s house, a new-build flat on the edge of town. It had been marketed as ‘loft living’, even though it overlooked the retail park, and was no more than three floors high.
Me Before You by Jojo Moyes
I am a little confused about what a "loft living" should be looked like, as in my understanding and among my peers, "loft" is not some premier or fancy flat, either a very small-sized skip-floor flat/apartment, or an restored/reconstructed old factory, or a barn, or maybe as a storeroom?
If so, then why "market it" with "loft living"? Isn't it supposed to market a product with something smart and fancy? And in the sentence it also suggests the actual flat is not as good as it marketed. So could anyone help me to picture this "loft living"?