Is there a word for referring to sounds accompagning a company's logo? The video title is "THX Sound Effect", but it doesn't sound idiomatic, and I doubt it's referred to as "THX Sound Effect" in the company's internal documents, so is there a better phrase or word to refer to it?


According to the wikipedia article on Sound trademarks, the various sounds associated with a company can be a:

  • sound logo (or audio mnemonic)
  • jingle
  • brand music/theme

The first, "sound logo," would probably be exactly the phrase used to refer to this THX sound, however this is not commonly used outside of marketing I think. People would be able to figure out what you mean, but it is not a word that I think most people immediately understand.

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